It’s great to read such a positive piece in Print Week that acknowledges the already considerable desire for personalised products and services. Personalisation has come on leaps and bounds in the past 10 years. The public recognises that with a little research and application, it is possible to track down personalised products in almost every market. From drinks and wallpaper, to Marmite, shoes and even face cream – personalisation is possible across all forms of print: wide format, label, litho, canvas and material, carton printing, the list goes on.

Click Here: Print’s personalisation revolution has only just begun.

At Infigo Software we understand that whilst our software allows all of the above to become a reality, the real opportunities away from the B2C market lie in the ability of our software to manage vast volumes of variable data and create personalised interactions and experiences on a mass scale.

Personalised communications are at the heart of advances in marketing messaging and allow businesses to break through the invisible wall that separates them from their client base. Personalisation allows improved, targeted messaging in new and creative ways that demonstrate an understanding of your customer. It’s about knowing what to offer to whom, and when to make the offer. Personalising these communications is ensuring that your brand/company have the stand out required, almost expected, in the 21st Century.

The revolution of print and the power of personalisation is what our work at Infigo Software is all about; we like to think that we are at the forefront of the revolution helping new, existing and old businesses find new markets and to stay ahead of the crowd.

For further details on what we do contact us directly.